Article by The Drummond Team
Steve Harris – an owner and operator of MiBODY Ltd, began his career in the army, then enjoyed great success as an athlete, becoming double World Champion competing in kayaking. Utilising his sports science & teaching degree Steve took on a coaching role for Great Britain in 2005, that culminated in winning medals at the 2016 Rio Olympics. Over the years it was always an aspiration to to own and run he his own company, which lead to the formation of MiBODY.
MiBODY is a fitness company that started operating in August 2017, and it delivers fitness to all abilities in the great outdoors, and infuses the worlds of military fitness, high performance sport, traditional outdoor fitness, and many of your typical gym exercises, but outdoors all year round. That said its not a bootcamp, and Steve is adamant that the style and type of training is very different from what most people believe outdoor fitness to be. While the main focus currently is on building the group outdoor fitness side of the business, MiBODY also provide 1-2-1 personal training, Yoga & Pilates, corporate fitness and wellness.
Sessions/courses are run 7 days a week at select parks in London with multiple session a day. MiBODY are seeing great results month on month with increased numbers of members, which have mostly come from word of mouth recommendations, and regular social media ie FaceBook and Instagram posts.
So what does the future hold? (1) Steve and his business partner want to continue to build the brand and their membership over the next year to 18 months while maintaining the very high quality provision that they are becoming known for, and be seen as a model of good practice for others.
(2) Steve says “It would be great to be in a position to roll out MiBODY to other venues throughout London and the South East and then to the rest of the UK. What we offer is very unique and believe that there is definitely an opportunity and an appetite for our provision. With continued hard work, a good strategy and attracting an innovative/progressive investor the sky is the limit!”
Steve shares his 5 “KNOWS”:
- Know yourself – know who you are and what you want
- Know your audience – know who they are and what they want
- Know your product – know everything about your business and your product inside out
- Know what lies ahead – no one has a crystal ball but try to see what’s around the corner and try to be prepared
- Know that you don’t know it all – be willing and open minded to learn something new every day wherever it may come from
And here’s an inside scoop for you – MiBODY are launching a very exciting and revolutionary new exercise concept soon. While we can’t tell you too much about FlipFit just yet, we will say be sure to “watch this space”!
For more information or to book classes, check out MiBODY on Instagram at mibody.me.uk or go to www.mibody.me.uk