Open Page – As a company, you should open a Facebook page. Pages (unlike personal profiles or groups) enable brands to view insights such as fans demographics, number of interactions with fans, etc.
2) Content is king – When you’re initially building your Facebook page, fill it up with interesting and relevant content. Content doesn’t need to be specifically about your brand. Find insightful articles that have to do with your company’s vision and perspective and post them. Add dynamic content such as screenshots of highlighted areas on your site, videos of explaining your service, stuff that people would be able to look at when they make the decision of joining your fan page or not.
3) Invite people to like your page – You want to make sure that before you start inviting people to your page, you’ll have good high quality content to show them. Make sure to continuously upload great content to your page on a daily basis so that fans will want to see your page on their news feed when they open up their Facebook in the morning.
4) Find your target audience – Finding the people within Facebook that will take an interest in your brand and in your campaigns and make sure they know your page exists. Find your relevant audience who’s already on Facebook and let them know that you’re there.
5) Keep the conversation awake – Create live discussions on your page by both utilizing the status feature and also the discussions app. Get your fans involved in your discussions, ask for their feedback, show them you care about what they have to say. Enable a free flow of conversation even if you don’t like to hear what is being said by some folks. Use this opportunity to listen to what people have to say and take control of the conversation. Remember that Facebook doesn’t sleep.
Utilize the information of the crowd to learn more about how to lead your brand forward in the market.
6) Excite people about your brand again and again – Create frequent contests and special campaigns for fans to take part in and reward them for their participation with either social or monetary incentives that have to do with your brand.
7) Create a Welcome tab – A Facebook page that says “Hi” to all the new comers is both welcoming and a good opportunity to let them know what they can find on your page. Utilize it to express the benefits of joining your page, promote special campaigns you’ve got going on at the moment, anything you like. Welcome new fans to your home on Facebook.
8 ) Bring Value – Create other tabs that are relevant to your brand – for example, a “fashion tips” tab if you’re a clothing brand, a “book reviews” tab if you’re a publisher.
9) Utilize Facebook’s Insights – How many interactions did you have with fans this week? How many people commented on your posts? Where are your fans located? Are they mostly female or male? The answers to these questions will of course enable you to make better use of your page plan of future activities.
10) Increase your exposure – Promote your Facebook page on your email signature, on your homepage, in other social networks that you’re a part of and in all outgoing materials to bloggers and journalists.