According to a recent Saturday Times article, our famous UK adventurer Bear Grylls says we need to “Get Down & Dirty in the Park”. Outdoor fitness is not waning; in fact, its never been more popular. More and more people are active and participating in exercise up and down the country. The gym has gone outdoors. 80% of all people who exercise do so outdoors.

But, if you run a health club, or work in a health club, you can still increase your business by reaching out and embracing outdoor programmes and combining them with indoor activities such as Pilates, stretch and a nice warm environment to do core work. For many years health clubs have been involved in organising running or walking clubs, so why not outdoor boot-camps?

So, to paraphrase Gilll Cummings-Bell, “don’t get left behind in the gym, bring the gym outdoors, bring the outdoors into the gym! Join the revolution!” 

Why not increase your business by taking your Outdoor Fitness Award or your Natural Running Award.