According to a recent Saturday Times article, our famous UK adventurer Bear Grylls says we need to “Get Down & Dirty in the Park”. Outdoor fitness is not waning; in fact, its never been more popular. More and more people are active and participating in exercise up and down the country. The gym has gone outdoors. 80% of all people who exercise do so outdoors.
But, if you run a health club, or work in a health club, you can still increase your business by reaching out and embracing outdoor programmes and combining them with indoor activities such as Pilates, stretch and a nice warm environment to do core work. For many years health clubs have been involved in organising running or walking clubs, so why not outdoor boot-camps?
So, to paraphrase Gilll Cummings-Bell, “don’t get left behind in the gym, bring the gym outdoors, bring the outdoors into the gym! Join the revolution!”