Business & Digital Marketing Module

Business & Digital Marketing Module


Introduction

The Business & Digital marketing module is a must for any trainer that loves what they do. Build your business into a brand. Whether you are personal trainer, yoga, pilates or teach group exercise in a studio or a sports massage therapist, no matter your discipline, if you want to learn how to plan your business for success, market your services and sell fitness successfully this is the module to do.  Through the business and digital marketing module, you will receive an excellent grounding in how to financially plan for success, research your business competitors, conduct research and market your services for success through e platforms and social media and much more. This will work for any fitness, health and wellness professional that genuinely wants to help more people but simply wants to know about business planning,  marketing or selling. Learn how to write great content, get likes and shares and build your client base through social media. Turn your social media into solid leads 

The business module is delivered in conjunction with the digital marketing and social media module. The business marketing module and the digital marketing are two half day workshops on the same day. These two workshops together will inspire you to differentiate yourself in the market place and create a unique space for your business. If you really want to stand out these are the modules for you.

These modules can be taken as CPD as part of any of our Active IQ level 2 or 3 long course options. You can also opt to additionally take formal assessment of the Active IQ Level 3 Award In Business Skills for Fitness Professionals for an additional assessment fee of £75

Career Advice

Whether you would like to take this business & digital marketing module, or just want to talk to someone and ask questions to gain some career advice, we are always happy to hear from you. You can email us on admin@drummondeducation.com or telephone us on 0203 326 3009 and we would be delighted to give you the most current industry advice. the Drummond Team is available for help on any topic,  any Monday to Friday 10.00 a.m to 4.00 p.m.

Green Policy

As an organisation our environmental policy is to print as little as possible. With this in mind all of our courses have downloadable manuals on your own online learning centre. You can download these to your own computer and you can keep them for life 

Business & Digital Marketing

Price: £160.00£195.00

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Business & Digital Marketing Module

£160.00£195.00

What Is The Business Marketing Module About?

  • SWOT analysis and how to grow your strengths, develop your weaknesses and export your opportunities
  • Competitor analysis. How to analyse your competitors and develop your USP
  • Services marketing. Understand the key principles behind marketing a service 
  • Business financial planning. How to write a cash flow projection and business financial plan
  • Ansoff Matrix. Identify your services and their target markets
  • Applying the marketing mix

What Is The Digital Marketing Module About?

  • How to build a small business brand & communicate your message
  • How to write great content for e marketing and social media
  • Facebook, content and advertising. How can you build fans
  • Tweeting and building your audience
  • Instagram and how to integrate this with your facebook
  • Linkedin and your professional profile
  • How to use Instagram. 
  • Turning social media into leads

How Long Does It Last?

  • Pre-reading
  • One day (half a day for each topic). Morning is business planning and marketing. Afternoon is digital marketing.

Who Is The Module Suitable For?

  • Anyone responsible for getting their own clients in the fitness, health and wellness industry
  • People working within a gym or facility, self employed, mobile, outside, with own premises or online
  • Advanced instructors in pilates, yoga exercise referral and personal training

What Qualifications Are Needed?

  • Any fitness instructor qualification at level 2 or advanced level

How Is It Assessed?

  • Submission of business and marketing plan

Are There Any Books Or Special Equipment That Need To Be Purchased?

  • Access to IT through a computer, laptop or tablet
  • The module requires some elements of self research
  • Pre-reading material will be provided

What Can The Qualification Lead To?

  • Successful business planning and marketing 
  • Increased confidence in exactly how to market and communicate your services through e platforms and social media

Terms and conditions apply to all Drummond Education programmes. Read more >

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What Is The Business Marketing Module About?

  • SWOT analysis and how to grow your strengths, develop your weaknesses and export your opportunities
  • Competitor analysis. How to analyse your competitors and develop your USP
  • Services marketing. Understand the key principles behind marketing a service 
  • Business financial planning. How to write a cash flow projection and business financial plan
  • Ansoff Matrix. Identify your services and their target markets
  • Applying the marketing mix

What Is The Digital Marketing Module About?

  • How to build a small business brand & communicate your message
  • How to write great content for e marketing and social media
  • Facebook, content and advertising. How can you build fans
  • Tweeting and building your audience
  • Instagram and how to integrate this with your facebook
  • Linkedin and your professional profile
  • How to use Instagram. 
  • Turning social media into leads

How Long Does It Last?

  • Pre-reading
  • One day (half a day for each topic). Morning is business planning and marketing. Afternoon is digital marketing.

Who Is The Module Suitable For?

  • Anyone responsible for getting their own clients in the fitness, health and wellness industry
  • People working within a gym or facility, self employed, mobile, outside, with own premises or online
  • Advanced instructors in pilates, yoga exercise referral and personal training

What Qualifications Are Needed?

  • Any fitness instructor qualification at level 2 or advanced level

How Is It Assessed?

  • Submission of business and marketing plan

Are There Any Books Or Special Equipment That Need To Be Purchased?

  • Access to IT through a computer, laptop or tablet
  • The module requires some elements of self research
  • Pre-reading material will be provided

What Can The Qualification Lead To?

  • Successful business planning and marketing 
  • Increased confidence in exactly how to market and communicate your services through e platforms and social media

Terms and conditions apply to all Drummond Education programmes. Read more >

Upcoming Dates


Date Venue Notes

02-Mar-2019
Edinburgh Energise Fitness Roll on roll off dates available

30-Mar-2019
Maidenhead Development Centre Roll on roll off dates available

14-jul-2019
Maidenhead development Centre Roll on roll off dates available

13-Oct-2019
Maidenhead Development centre Roll on roll off dates available

08-Dec-2019
Maidenhead Development centre Roll on roll off dates available

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